CovSearch Blog

Minisite design: do you know what that means? Or maybe you have heard other people talk about minisite design? Well, minisite design is basically just a simple and static HTML design for your product sales letter or squeeze page.Typically the only people who know about minisite design is Internet marketers. If you’re not an Internet marketer, chances are that you don’t know what it means. Don’t believe me? Try asking your friends if they know what a minisite design is and they will most like say No.

You might argue that you can write a sales letter for your product and slap up some kind of plain HTML page without any design at all. However, if you think deeply, do you really believe that website visitors will trust you when you are selling your product or service on an ugly web page? I’m sure that you will doubt the website owner and not buy his product or service.

The same concept applies for your ultimate footer ad squeeze page. If you have a nice-looking squeeze page that is professionally designed by a pro, your opt-in rate will surely increasse. For this single reason alone, you ought to really get a minisite design done by a professional. If you have a poor minisite design yet you say to yourself “I want to get more traffic to my website“, you’re wasting valuable traffic since your website won’t convert well.

Now, you may think that you want to design a minisite by yourself. My advice is NO do not do it yourself. If you don’t know anything about graphics, I highly recommend you to NOT do it on your own. Why? I’ll give you three reasons why. First, your design is most likely very bad. The second reason is that you’d spent a lot of time trying to learn how to design and the final output (your design) will still be very poor anyway. You’d be a lot better spending your time to do stuff that you’re good at. Third, if you don’t do it yourself but instead hire a professional designer to do the minisite design, you will save both time and money and the design will be much, much better than yours.